Rihanna for River IslandThe long-awaited collaboration between Rihanna and River Island will be unveiled on the 16th of February, during London Fashion Week. The British label is excited to finally present Riri's guest collection but is further keeping all details under wraps. Except for the picture that the R&B singer tweeted, showing a glimpse behind the scene of the campaign shoot. The singer worked closely together with her costume designer Adam Selman and the high street label to design her first collection, which will reflect her own personal style. Until then, Rihanna entrusts that this is a dream come true to launch her collection during London Fashion Week and she feels extremely honored to be featured among many talented designers.
The campaign stars British model Jourdan Dunn and is shot by Mario Sorrenti, known for his visuals of nude models for Vogue and Harper's Bazaar among others. The collection will hit the stores from the 5th March.
Author: Elke Sockeel