Haute Couture In The Home : Holly Fulton for LGYou can just imagine my excitement when one of my favourite british fashion designer's Holly Fulton was announced to be working alongside the world's leading electronic brands – LG....
Mix this news with the fact that I am literally moving house as I type these words (cannot wait!) I believe its divine intervention telling me something... Just weeks before everything kicks off for SS14, LG has been declared the Official Garment Care Supplier to London Fashion Week for the fifth consecutive season and has celebrated this with this fabulous fashion partnership to launch limited edition washing machines allowing consumers to make a truly personal style statement in the home. AMAZING!
The bespoke LG 6 Motion washing machines features a striking Holly Fulton print and is available exclusively online at ao.com. Whats even better is that you can choose your very own colour blend online to create a perfectly individual washing machine that suits the style of your home.
I am totally in love with this concept and think its so exciting that a designer's signature graphic prints are now able to be brought into the home with simply fabulous home appliances. I had to find out more so I trotted on down to the launch party to chat with Holly to find out more about this interesting collaboration. Holly said 'Style is all about personal choice and I am delighted to be able to express this through the Holly Fulton for LG project'. Keep your eyes peeled for the airing of this interview as this will be on Fashion One before you know it.
I spent some time with the rather gorgeous Dawn Stockell, LG Marketing Communication Manager and found that the new machines have technology which allows people to care for what they wear, from delicate to woollens even the luxury couture garments we see on the catwalks, which of course is a must if you are investing in your wardrobe... or simply want a gorgeous designer washing machine in your kitchen!
Now I am not only dreaming about which designer items I will want to get my hands on at Fashion Week, but also this seasons trendiest washing machine to go in the new kitchen....