K-Swiss Hires Diplo to Make Them Cool Again

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K-Swiss wants to be cool again, and the shoewear company has just enlisted one of the most famous DJs and producers in North America to help them: Diplo. Diplo, whose real name is Thomas Wesley Pence, is no stranger to fashion. The DJ has spun at numerous fashion weeks and counts designer Jeremy Scott and K-pop icon CL amongst his closest friends. Now, Diplo will venture into his own designs as the creative head in charge of rebranding K-Swiss.

K-Swiss Hires Diplo to Make Them Cool Again

Image courtesy of GQ


Diplo will lead a team of 100 creatives and tastemakers––called “The Board” collectively––in a complete redesign of K-Swiss’ company image. The Board members will be enlisted via crowdsourcing and those who are chosen will, according to Hypetrak, “make real decisions on real projects that K-Swiss will follow.”

Starting today until April 30, anyone can apply to work with Diplo. Those who are picked will be rewarded with entrepreneurial business experience, a chance to have Diplo write them a recommendation letter, and free shoes.
Stephanie Park
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