MUST-SEE: Selfridges Genderless Fashion CampaignThe notion of gender roles, gendered objects, and being classified by gender has been on its way out over the past few years, especially in fashion. With the fashion world becoming increasingly non-gendered, it makes sense that the world of retail follow suit. Selfridges, who was one of the first retailers to embrace gender neutral clothing, accessories, and beauty products, is now the first major retailer to advertise and encourage customers to move beyond the idea of masculine and feminine in their shopping experiences.
Selfridges now sells five different unisex collections that have been compiled from designers like Comme des Garçons, Gareth Pugh, and Ann Demeulemeester.
Images courtesy of Selfridges